Owner + Photographer
THE STORY: I'd love to say my career path was 100% intentional, but whose truly is? Ok, doctors, lawyers & engineers, touché. In marketing, the path is rarely linear. I started my career at Autodesk nowhere near marketing, but my first manager took a chance on a 21-year old who had a good work ethic. <and.....scene.>
Many years later, I fell in love with wine. I worked really hard to get a job at a winery, where I would be surrounded by wine and where we would taste wine and where I would learn all about wine. I did, but I also learned quickly that wine is a business and that business is very complicated. After working on high-level marketing programs for national retail and on-premise accounts, I created the social media position within the company. I ran the digital marketing for 14+ brands at one company to managing 9 at the next, owning everything from writing content to managing ads to broadcasting programs and promotions to influencer marketing. It was a wild ride. <and.....scene.>
Picture it, Napa, 2014. I decided to go out on my own. As an in-house digital marketing manager, the ONE thing I needed most was content. I started Untapped Media to provide businesses and brands with custom, branded stock imagery for their own asset libraries. No more buying that one stock image of the brunette holding a glass of red, ya know, the one everyone uses. Untapped Media can provide you with professional level photographs that up your digital marketing game.
RANDOMS: I love coffee (who doesn't.) And beer (who doesn't.) I'm picky about cereal, pickles and peanut butter cups. I was once on a local Bay Area TV show where I got a makeover...I did not get to meet Mike Rowe. One of my pins for a brand I worked on got over 23,000 repins within two weeks. I once played blackjack with Vince Vaughn, in the height of my Swingers obsession. This obsession has not really waned. I resisted Facebook for almost 2 years after it went mainstream (how could I abandon MySpace?!?) I took a solo road trip in 2012 to take more photographs, driving 2300 miles and seeing incredible sights like the Grand Canyon, Zion National Park and the Neon Museum in Vegas. I worked in a video store from 1996-1999. Yes, video store, as in VHS, DVD and even LaserDisc. I have a few As Seen on TV product ideas.