Untapped Media brings together the worlds of photography & digital marketing. Craft your story using impactful, branded visual content and on-brand messaging.

 

Photography + Social Media - Yes, Please! Powerful imagery tells the best story. Shake your assets - your property, your products, your people. Social media photography doesn't need to be grainy, out-of-focus smartphone images. Untapped Media can not only shoot your hero image for your marketing campaign & website, but also shoot the "b-roll" imagery to support that campaign across social media platforms. 

Craft your story.

 

The Team

We're a collective of talented individuals, if we do say so ourselves. We write, we snap, we dig in, we get it done.

MEGAN STEFFEN
Owner + Photographer

THE STORY: I'd love to say my career path was 100% intentional, but whose truly is? Ok, doctors, lawyers & engineers, touché. In marketing, the path is rarely linear. I started my career at Autodesk nowhere near marketing, but my first manager took a chance on a 21-year old who had a good work ethic. <and.....scene.>

Many years later, I fell in love with wine. I worked really hard to get a job at a winery, where I would be surrounded by wine and where we would taste wine and where I would learn all about wine. I did, but I also learned quickly that wine is a business and that business is very complicated. After working on high-level marketing programs for national retail and on-premise accounts, I created the social media position within the company. I ran the digital marketing for 14+ brands at one company to managing 9 at the next, owning everything from writing content to managing ads to broadcasting programs and promotions to influencer marketing. It was a wild ride. <and.....scene.>

Picture it, Napa, 2014. I decided to go out on my own. As an in-house digital marketing manager, the ONE thing I needed most was content. I started Untapped Media to provide businesses and brands with custom, branded stock imagery for their own asset libraries. No more buying that one stock image of the brunette holding a glass of red, ya know, the one everyone uses. Untapped Media can provide you with professional level photographs that up your digital marketing game.

RANDOMS: I love coffee (who doesn't.) And beer (who doesn't.) I'm picky about cereal, pickles and peanut butter cups. I was once on a local Bay Area TV show where I got a makeover...I did not get to meet Mike Rowe. One of my pins for a brand I worked on got over 23,000 repins within two weeks. I once played blackjack with Vince Vaughn, in the height of my Swingers obsession. This obsession has not really waned. I resisted Facebook for almost 2 years after it went mainstream (how could I abandon MySpace?!?) I took a solo road trip in 2012 to take more photographs, driving 2300 miles and seeing incredible sights like the Grand Canyon, Zion National Park and the Neon Museum in Vegas. I worked in a video store from 1996-1999. Yes, video store, as in VHS, DVD and even LaserDisc. I have a few As Seen on TV product ideas.

jenn-teampage.jpeg

JENN ADAMS
Financials + Biz Dev

THE STORY: Our story begins after college. Known as "Jenn with two n's" our hero took a job at Napa Valley Grille in Yountville, working as an Event Coordinator. This was her first taste of the world of sales and something clicked. Working closely with a team - check. Building client relationships- check. Revenue generation - check, check check!  Jenn was exactly where she needed to be. 

As the years went by, Jenn strengthened her sales skill set even more by adding weddings to her repertoire at COPIA: The American Center for Wine, Food, & The Arts. This is also where she discovered the super powers of team building and cross department communication. The result? Everyone became stronger in the fight for perfectly executed events. 

After diving head first into hotel sales she became known to her clients as Trustworthy with a capital T and "really nice", helping to ensure repeat business. She mastered the art of multi-year contracts and became the lead for creating unique site experiences. KAPOW! Jenn was not the stereotypical sales type but a wonder woman and unique brand all her own. 

When Megan lit up the Social Media signal looking to put together a dynamic team, Jenn jumped at the chance to be a part of this group. Now nothing will stop these heroes from assisting clients in social media ruts. Will Untapped Media create a social media strategy to help you take over the world? Can they save you from the boring run of the mill stock imagery your competitors are using? It's time you find out. 

Randoms: I smile... a lot. Sometimes I answer questions in a sing song voice and it really is an involuntary reaction. I have been fortunate to celebrate St. Patrick's Day in Dublin and Hallowscream in Salem. Peppermint ice cream is my kryptonite. I geek out on history. Anyone who has had to visit a museum or historical site with me knows this all too well and I make no apologies. My philosophy on traveling to a foreign country is to learn one phrase that you can repeat over and over should anyone ask you a question (for example: Jag har ingen aning). The causes closest to my heart are Multiple Sclerosis and Parkinsons' awareness/research/cure. I am completely addicted to the Walking Dead (SPOILER alert – RIP Beth). For some reason the Wheel of Fortune slot machine is my lucky charm and I make no apologies about that either. One of my goals in life is to learn sign language. Well that, and Krav Maga. :)

DIANA TSUCHIDA
Digital Marketing + Biz Dev

THE STORY: My road to eating and tweeting was a random one that I never would have predicted. After pursuing an American Studies graduate degree in beautiful, albeit very sleepy Hawaii, I decided to leave it all behind to jump into the corporate world on a different island: Manhattan. There couldn't have been a more jarring yet energizing place to go. My first stint was doing social media strategy for a tech recruiting firm, where I became familiar with the basics of community management and the nitty gritty of digital promotion. But the interest for tech only lasted so long when the world of eclectic NYC food, innovative restaurants and the Brooklyn artisanal movement called to me. I then landed a job with the hospitality and restaurant public relations firm Baltz & Company as their Digital Communications Manager. I was tasked with leading our tiny social media division, creating agency and client content, running advertising, photography, video and business development. We worked closely with some of the most groundbreaking chefs and sommeliers: Marcus Samuelsson, Jamie Bissonnette, Masaharu Morimoto and Patrick Cappiello to name a few. After a two year whirlwind, I decided it was finally time to come back home to my Bay Area roots. While I continued agency work, a serendipitous connection led me to Megan and the prospect of being part of the core team was too amazing to pass up. I'm honored to be part of the journey and I'm looking forward to bringing your social media presence to the next level! 

Randoms: I once won an I Love Lucy trivia game night on a cruise ship. My celebrity crushes are Jeff Goldblum in Jurassic Park and Jeff Goldblum in the PayPal commercials. I can promise you there is no dessert too sweet for me and I cannot promise you that I'll share. My comfort foods are burritos, ramen or pineapple fried rice. My one Someday I'd love to have a horse (big or miniature, doesn't really matter). I love dancing and when I need to sooth my soul I listen to Stevie Wonder, Raphael Saadiq and sappy R&B love songs from the 90s. My lofty photography goal is to nail a beautiful night sky shot. 

Partners + Collaborators

We like to partner with businesses who see the same vision, have the same goals and are good, solid humans. We're honored to work with each of these teams - they make us better at what we do in so many ways.

SARA LUCAS ART + DESIGN
Sara Lucas Art & Design is a boutique design studio offering identity, print, packaging, web and illustration services. Whether it's the birth of a new brand or the redesign of a tired one, every project is approached with enthusiasm and creativity to get you the results you need.

WILDLY SIMPLE

SONOMA / NAPA based film production + photography studio for the craft beverage industry — wine, spirits + cocktails, beer, cider, coffee + tea

PIAZZA MARKETING CONCEPTS

Heather Piazza is a Marketing Director for hire located in the Napa Valley. She spent 10 years working in corporate settings for businesses like Portal Publications and Smith & Hawken. For the last 4 years, she has managed a list of clients that include city governments, school districts, non-profits, authors, real estate agents, wine tour companies and retail stores. Heather is a self-proclaimed marketing geek, who loves to spend her free time with her family of 4 or running the beautiful trails in and around the Valley.

Tools That Get the Job Done

Social media is a biggie. Running a small business is a biggie. We work with software that helps us provide the best of the best for our clients' social media and photography projects and to provide top notch service as a small business. 

  • WHO: HeyOrca
  • WHAT: Content management system (CMS) for social media management
  • WHEN: Every day, every month
  • WHERE: Social media
  • WHY: A clean, easy-to-use tool to share created content with client for approvals and schedule/publish
 
  • WHO: Shortstack
  • WHAT: Promotions/engaging content manager
  • WHEN: Rewarding communities, promoting a campaign, valued draw to participate for increased engagement
  • WHERE: Social media/microsites
  • WHY: Powerful, customizable software to manage all promotions (sweeps, contests, giveaways) and/or engaging content (quizzes, voting) for clients, with the ability to collect emails & ages and more
  • WHO: Sprout Social
  • WHAT: Reporting & scheduling software for social media
  • WHEN: Every day, every month
  • WHERE: Facebook, Twitter, LinkedIn, Instagram
  • WHY: Easy to use scheduling software for Facebook & Twitter plus great reports for social media measurement

WARM FUZZIES

"Untapped Media has provided unparalleled professionalism, timely return on requests and exceeded our expectations in the content delivered. Each photo shoot we have done has been a massive undertaking, and yet, Megan & her team handle it with speed, efficiency and smiles! The quality of work provides us images that we are proud to use for multiple needs including print, social media and collateral. I could not recommend Untapped Media more! It has been a joy to work with the team. They are warm, engaging and so much FUN to work with! The quality of work is exceptional and executed at the highest level." ~Laura Bunting, Boisset Collection

 

"Working with Untapped Media was critical in getting our business off the ground.  They helped provide structure and strategy in the ever evolving environment on social media.  We slept easy at night knowing we weren't missing the opportunity to engage with customers where they are: online and on social.  Knowing that the team from Untapped was supporting us allowed us to focus on our strengths while turning a potential weakness of ours into a strength.  I would recommend Untapped as working with the team will give you much needed confidence in launching your social media strategy, as well as ways to ensure you're leveraging the platforms creatively to drive your business - from email capture, to customer acquisition and engagement, it's a smart move to get this right from the beginning." ~Drew Clark, California Cowboy

 

"Hiring Untapped Media has helped us to focus our marketing efforts, analyze what is working for us and what is not, and streamline our processes.  There are so many outlets now, it's difficult to decide where time, effort, and monetary resources are best spent.  Working with Megan has helped us to refine our "big picture" goals, let go of what wasn't fruitful, and focus on what was serving us best. It's a lot of work to try to be everywhere on social media.  Megan really helped us to decide where to focus, define our goals, get a better concept of who we are "talking to," and refine what we were already doing so that we could do it better.  I now feel like I have a strategy in our social media conversation.  She has also provided us with incredible imagery to tell the story of what we do!" ~Durae Hardy, the girl & the fig

 

"I would definitely recommend Untapped to other organizations looking for a professional, proactive, and low maintenance partner to amp up their social media presence.  We saw big jumps in followers and fans and were able to increase live posting by a landslide while also freeing up needed staff to work our event and talk with attendees.  We learned a lot from their expertise, they were fun to work with and we will definitely hire them next time!" ~Emma Rapp, Outward Bound California

 

"Megan and her team at Untapped Media have been amazing to work with.  They are extremely knowledgeable and talented with all things social media.  We trusted them with launching our wine brand on social media and they did not disappoint.  We were able to gain a very strong following and increase our digital footprint tremendously while creating engaging and on-brand content throughout.  Not only were our results better than we could have hoped for, the process in working with Untapped Media has been wonderful.  Megan is a delight to work with, always friendly and upbeat and always extremely knowledgeable and ready to take on anything.  She is also a supremely talented photographer. With all of her experience in the wine industry, she would be an asset to any wine, beer or spirits brand!" ~Andrea Fullmer, Tangent Wines