Content Content Content

Gone are the days where businesses can get away with a limited content asset library. Have you taken a look at what images and videos you have that are a true reflection of your brand? Would you be proud to share those images on social media, in an email, on your website or sent to press?

Having a robust visual asset library - photos, videos, graphics - that tell your brand story is crucial to your marketing. Social media requires it, but so does every other channel. You need to be able to tell your story quickly and in a way that is on brand for you, that showcases your products or services or location in a way that sets you apart and catches the eye of the consumer.

Businesses tend to put social media on the back burner when they don’t have a strategy or purpose, but also when there are no visuals to choose from. Keeping your library filled with fresh assets whether they are seasonal, evergreen or storytellers is not only a time saver, it helps ensure that you look like you on all marketing channels always.

Content Checklist for Wineries

1. Bottle shots

2. Beauty photography/videography done in-studio, high production value

3. Seasonal imagery and videos

4. Your space

5. Bottling

6. Labeling

7. All other production

8. Harvest

9. Vineyards

10. Winemaking

11. Lifestyle (people enjoying your wines, hands holding glasses, pouring, swirling, scenes like picnics, dinner al fresco, whatever scenes are on brand for you)

Content Types

1. Professional photographs (stills)

2. Phone camera/quick & dirty photographs (edit these!)

3. Long-form videos

4. Short-form videos

5. Graphics

6. B-roll photos for sharing the same message another day, for compiling into a Reel

7. B-roll videos for Stories, Reels