Social Media

A Novella About My Social Media Journey

>Fair warning: stream of consciousness ahead<

Social Media Marketing World 2019 #SMMW19 | San Diego

Social Media Marketing World 2019 #SMMW19 | San Diego

Here I sit, at Social Media Marketing World, in between sessions, mulling over what I’ve heard & learned. Given that I have been a very poor blogger over the past five years since I started Untapped Media, I thought for some reason that today would be a good day to get some thoughts out. Most of the sessions have been focused on video. Video is something that I’ve never been comfortable with, I’m much better with the written word. As a part of the Oregon Trail/Xennial generation, I straddle the worlds of being too old to have grown up with technology but being young enough to embrace it in my late teens/early 20s. As a former web manager and current gear-lover, I’m nerdy enough to jump on the technology wagon (probably a covered wagon on the Oregon Trail TBH) for just about everything but at the same time complain incessantly about being always-connected, TikTok and longing to go off the grid (again, Oregon Trail fits perfectly here.) This entire blog post should be a video of me talking to you, spilling my thoughts all over an Instagram Story. Maybe someday.

I guess I’ve been inspired by being here in San Diego, surrounded by people who do what I do, listening to what’s next in the industry we work in. It’s made me contemplate how I got here, how different the social media landscape truly is and…not gonna lie…how much older I am than SO many people here. But that’s neither here nor there…something only an old person would say…

In 2009 - almost TEN years ago - TEN - 10! - I wrote a social media job description and pitched it to the president of the company I worked for. The meeting itself went well, the aftermath was not so awesome. Though I “got in trouble” for jumping the line so to speak, in the end it was worth it - I had designed a job that looked ahead to the future of marketing and luckily for me, fit my skill set perfectly. In 2010, I started that role, taking on a massive community of people who loved that product. After almost 4 years of being in-house, I decided I wanted to strike out on my own and for five years, Untapped Media has grown into something I’m quite proud of. My mom constantly reminds me to be proud of what I’ve built, so by writing it here, I’m trying. Like video, tooting my own horn is waaaaaay outside my comfort zone.

Anyway, 10 years is a long time to be doing social. Most business owners still see social media as a fad, that all we do is play on Facebook and Instagram all day. Obviously, this isn’t the case, but the perception is alive and well. For 10 years I’ve been dedicated to growing brands, creating communities and being incessantly connected to provide the best service possible for the brands’ communities. In 10 years, I’ve managed 35+ brands, from small to fairly large. Ten years working in an industry that’s come so far but is also still a little wild & rogue. Ten years - most of the people who do what I do were still in middle school when I started this social media journey. Where will the next 10 years take me?

Asset Library Building: Domaine Carneros

As we've talked about before, feeding the content machine is a non-stop project. We love working with teams who want professional photos for their marketing efforts, from social media to email marketing to website imagery. Throw in the occasional print use and clients are really able to get a lot out of a lower-production photo shoot! 

This year, we've been honored to work with Domaine Carneros. Bubbles, views - they have it all.

Content Marketing: Mary's Pizza Shack

Pizza. Yum. We've been working with Mary's Pizza Shack, helping to fill their social media content calendar. They have such a fun, distinct, playful voice and we are thrilled to support their brand in this way. We're also loving their new branding! (We had nothing to do with it, we just love it.)

For Mary's, we create visual assets for them and write about 15 posts per month. They can use them wherever they need them; these posts are in addition to all of the content they have going at any given time. If we can partner with the marketing team and help take a bit of the load from the marketing managers or social media staff, we're thrilled to do so!