Content Marketing

Asset Library Building: Stag's Leap Wine Cellars

We've been working with Stag's Leap Wine Cellars for a while now, creating small lifestyle shoots & vignettes to help fill their asset library.

Round 2!

Lifestyle Photography: JaM Cellars

In January, we had a lifestyle shoot with JaM Cellars, focused on their spring campaign. This ended up being the rainiest day on record in the history of the universe (ok, maybe not THAT rainy) but still, so rainy, and our shoot was all about spring. Spring, as in sunshine and flowers and getting back outside and blue skies. Nope. We had to make it work. We did the entire shoot inside, with a beauty dish for that high-contrast, fashion-y, bright-as-the-sun-I-wanna-have-some-fun-look. 

These images have made their way on JaM Cellars; website, Bottlerock booths, onto Point-of-Sale materials, and of course, into social media. Have to admit, seeing these images printed larger than a couch at Bottlerock was amazing!

Visual Content

HubSpot released 42 visual content marketing stats for 2017.  Most marketers know most of these, but it's always nice to be reminded of just how powerful visual content is. 

We started Untapped Media to help marketers with content production. We know just how difficult it can be to come up with photos and social media videos each and every day and are here to help! With marketing, PR, sales and photography expertise, we produce marketing content to help sell your product or service. In this fast-paced, short-attention-span world, a photo or a video is all you have to connect with consumers. We still love clever copy, but let's catch their eye with a great photo and then dazzle them with our brilliant words.