Pilot Program Side by Side Comparison: TL;DR

Screenshot 2019-08-16 17.04.05.png

Pilot Program Side by Side Comparison

Best viewed on a larger screen so it’s side by side!

What We Will Manage and Provide

  • Train team member(s) on social media management (3 hours between Oct - Dec 2019)

  • Provide training documentation for social media management

  • Consulting hours for challenges, questions, issues (3 hours/month)

  • Content 

    • Content Planning

      • Continually review strategy

      • Implement any requests from in-house team for content needs

      • Content scheduled in web-based software calendar by 20th of each month so in-house team has time to review and move where applicable

    • Types of Content Based on Current Strategy

      • Marketing content

      • Seasonal content

      • Flow content

      • Content campaigns

      • Content series

    • Flow Marketing Content Production

      • Internal Untapped Media team will brainstorm content ideas based on current strategy & direction

      • Determine visual asset type per post based on strategy

        • Photo: smartphone or professional camera

        • Video: standard, Boomerang, GIF, Hyperlapse, animated text, animated still image, slo-mo, stop motion

      • Research holidays and “holidays”, quotes, copy ideas

      • Collect and/or buy props

      • Determine location

      • Style image/video: product, props, lighting, place

      • Shoot (smartphone or pro equipment may be used)

      • Save raw asset to Dropbox

      • Edit still image

      • Optimize for social media 

      • Save final asset to Dropbox

      • Copywriting

      • Provide all brand hashtags to team on October 1

      • User tagging where applicable

      • Content revisions available for hourly fee

    • Content Scheduling

      • Web-based software

      • Upload visual asset and enter post copy on correct day of the month

      • Crop visual asset where applicable

      • Add hashtags in post caption (IG, TW)

      • Add tags in post copy (IG, FB, TW)

      • Leave content in Draft phase (grey)

  • Content Calendar Software Access

    • We will continue to be admins on your content calendar until December 31, 2019

    • After December 31, 2019, we will discontinue the use of the web-based software and work with you to find a solution for your team

  • Reporting Software Access

    • We will continue to provide monthly flash reports to your team from our reporting software until December 31, 2019

    • We can provide consulting hours to explain each reporting element

    • Your team will review internally upon receipt

    • After December 31, 2019, you can choose to purchase your own reporting software license and we will work with you to find a solution that fits your needs and budget

  • Project Management & Consulting Hours

What You Will Manage

  • Social media management

    • Monitor posts after they’ve been published

    • Engage with all comments on posts (like/comment)

    • Review posts that the brand has been tagged in

    • Monitor brand location tags (where applicable)

    • Add secondary hashtags to all Instagram posts

    • Engage with all User Generated Content (UGC)

    • Collect User Generated Content (UGC), gain permission to share content

    • Monitor Instagram DMs for Story tags within each 24 hour period, every day

    • Monitor Instagram DMs for messages

    • Organic Growth & Engagement (3 hours per month)

      • Search brand hashtags

      • Search relevant industry hashtags

      • Search peripheral hashtags (i.e. competitors, partners, aspirational partners, other lifestyle aligments)

      • Search nearby location tags (where applicable)

      • Engage with other users’ posts

      • Watch Instagram Stories

      • Watch Facebook Stories

      • Sharing Instagram Stories

      • Engage with key partners and users that align with the brand

      • Monitor Instagram DMs within each 24 hour period

    • Influencer Outreach

      • Record potential influencers for future partnerships

      • Engage with relevant influencers on their content

      • Start DMs with relevant influencers

      • Create relationships and mutually beneficial programs, like sending press samples or swag for content

  • Content Calendar Software Access

    • Your team will take on admin roles within the software from October 1, 2019 until December 31, 2019

    • Admin roles allow your team members to move our content, create your own content and make any and all edits to content as needed

    • After December 31, 2019, your team can choose to purchase a license for content calendar software, whether it’s the one we use or a different one, and we can assist in this choice based on your needs 

  • Content Publishing

    • Your team will be responsible for actively publishing all content to each social media channel

      • Move our content from Draft (grey) to Approved (green) after review

      • Within the software, approved content for Facebook and Twitter will automatically post to those channels

      • Your team will need to natively publish Instagram feed posts and Stories with the email/app prompt from the software

    • Your team will be responsible for creating and publishing all Facebook events

    • Your team will be responsible for adding the secondary hashtags to all Instagram posts

  • Reporting

    • Your team will use the provided flash reports from our reporting software to measure your community management, organic growth and overall social media management efforts

    • If you need assistance in reviewing the reports, we will provide training hours on reporting elements

    • After December 31, 2019, your team can choose to purchase a license for reporting software, whether it’s the one we use or a different one, and we can assist in this choice based on your needs

  • Advertising

    • Your team will be responsible for creating, publishing and managing/optimizing all social media advertising, including boosted posts

  • Content Production: Your team can produce additional content if desired

    • Ideas for possible content from the in-house team: events, seminars, workshops, vineyard updates, winemaking updates, press, awards, accolades, rush team requests, urgent company communications