NITTY GRITTY
As marketers, we need a never-ending flow of fresh content for all marketing and sales channels. We understand the constant need for content and that sometimes the in-house team could use some support.
POST-PRODUCTION & RETOUCHING DEFINITIONS
Clean Editing: Social Media Photography, Events
Color correction/grading, contrast, cropping; large blemishes removed
Social Media-Only Photography Packages with and without glass products are shot with unmodified, available light
Additional post production is available for a fee
Heavy Post-Production: Hero Images, Knockouts, Beauty Shots, People, Places/Spaces, Glass/Reflective Products
Starts with a round of clean editing for proofs
Color correction/grading, levels, lighting, cropping, dust & spot clean up, blemish corrections, compositing, perspective work, reflection management, cloning and all other heavy post production per photographer’s standards
Glass/reflective products always need a bit of extra editing due to reflections and dust
USAGE RIGHTS / LICENSING
How do we differ with Usage Rights/Licensing?
There is no limit to placement in these categories or duration of use, i.e. we will not come knocking in a year from now and ask you to re-up the license.
If you decide down the road to use the image outside of the uses listed below, contact us and we will draft up a new license agreement and share pricing.
Hero Image LICENSE
Hero Images are the priority shots from each lifestyle and beauty photo shoot. These are listed in the master shot list and are the shots we focus on as a team to make sure we get right. We create our mood boards, creative briefs, call sheets and shoot day schedules around these images.
Applies to:
Bottle Shot Knockouts
Product Knockouts
Beauty Shots (all tiers)
Lifestyle Shoots
Licensing
Social Media
Email Marketing
Website
Social Media Advertising
Printed Marketing Materials
Digital Marketing Materials
E-Commerce
Usage Details
Editorial: Credit required: © Megan Steffen, Untapped Media Inc.
No limit on timing/duration
License is not transferable
Additional usage rights available with separate license agreement and fee
Global Print and Digital Advertising
Billboard & Mobile Billboard
Copyright retained by Untapped Media Inc.
SOCIAL MEDIA Image LICENSE
We have social media-only packages that help fill your asset library and the constant need for social media publishing. In addition, B-Roll Images are the extras from lifestyle shoots - these are the shots we try to grab while the set is in place when the Hero Images have been shot. These are usually different angles and compositions so you have more to work with for social media.
Applies to:
Social Media Packages (Snap Package & Paparazzi Package)
Bonus shots from a lifestyle shoot; shot & delivered at the discretion of Untapped Media Inc.
Licensing
Social Media
Email Marketing
Usage Details
Editorial: Credit required: © Megan Steffen, Untapped Media Inc.
No limit on timing/duration
License is not transferable
Additional usage rights available with separate license agreement and fee
Website
Social Media Advertising
Printed Marketing Materials
Digital Marketing Materials
E-Commerce
Global Print and Digital Advertising
Billboard & Mobile Billboard
Copyright retained by Untapped Media Inc.