Harvest 2018: Stag's Leap Wine Cellars

It’s harvest time in the Napa Valley, filled with tractors on roads, the smell of crush, the incredible teams of hard-working, fast-moving people, whom I thank for letting me shadow that day.

#napaharvest #harvest2018 #itsfromnapa #ournapa

Little Boxes

This is way off on a tangent. Bear with me.

I order a.lot. on Amazon. Some things I know I can get locally, and I do, but there are a lot of things that I can't get locally or even in my general area. Case in point: photography equipment. Since most camera stores have gone out of business or are only found in major cities, I'm destined to buy most of my gear online. That gear comes in so many boxes - SO MANY BOXES - and a lot of it is packaged in a ridiculous way. Over the past 6 months, I've been hoarding my boxes to give to my brother & sis-in-law for their big move, but now that that's done, I'm back to recycling boxes or using a couple here and there for storage. 

My idea: Amazon should setup box drop off days at their Locker locations, then reuse those perfectly good boxes when they send me my next set of gear.

Amazon - your move.

Crafting Your Look

As we always say, we shoot in YOUR brand's style, not our own, to create assets you can use for all sales & marketing purposes. This can be done in a variety of ways - composition, lighting, prop styling, food/no food, and the list goes on and on. Something we don't play with too often is presets/filtering to achieve a look. Check this out:

Look & Feel 1: Clean Editing, Bright, Crisp

Look & Feel 2: Moody, Desaturated, Cooler Tones

Both of these are great assets for a brand, depending on the look they are going for within their brand style & essence. Defining the creative brief as a part of the photo shoot planning process is critical - this ensures that both the brand marketing team and the photographer are on the same page. Sometimes we're limited to time of day, location or models (or lack thereof) and with an open conversation about the end goal, some additional post-production work could mean that the image set will have the look and feel the brand team is after.