Becoming a Wine Photographer
I got into wine when I was 21, thanks to a friend who loved to go tasting in Dry Creek Valley in northern Sonoma County. At the time, I was working at a software company and over the years, after many wine tasting trips, I decided to change industries and move into wine.
I worked in-house for two large wine companies, Trinchero Family Estates and Jackson Family Wines , in marketing (marketing for sales teams and then into social media marketing.) In 2014, I took a risk and started Untapped Media Inc. with the intention of being a content marketer, long before that was a term. Over the last 9.5 years, I have become a wine photographer, wrangling reflections and refractions, helping wine brands tell their stories in their marketing.
Wine photography is a niche. It helps dramatically that I have been in the industry so long - I know how full the glasses should be, I know the types of glasses that should be used, I know the lingo both on the DTC side and the traditional 3-tier system. I understand wine marketing as a whole, which makes shooting wine easier most of the time.
