Name of Brand(s)
Tell the brand story & how it came about
General Marketing Plans for 2019
SKUs (For Wine: Varietal Mix)
Marketing Plan Overview
Share your top marketing goals and activations for the brand on- & off-premise, DTC, trade, etc.
Do you use social media software? If so, which one(s)?
Describe the roles & responsibilities around social media at your company
How many hours per week do you spend managing your social media?
What do you ultimately want social media to do for your brand?
What does social media success look like for your brand?
What are your social media challenges?
How do you manage customer service?
Existing frequency for social media posting
Low frequency (i.e. FB: 1-2x/week, IG: 1-2x/week, TW: 3-5x/week)
Medium frequency (i.e. FB: 3-4x/week, IG: 3-4x/week, TW: 7-10x/week)
High frequency (i.e. 5-6x/week, IG: 5-6x/week, TW: 10-15x/week)
Desired frequency for social media posting
Less than we do now
The same as we do now
More than we do now
Do you have an imagery library to support social media content?
Yes, we have a lot of imagery, probably enough unused images for 3+ months
Yes, we have a lot of imagery but most of it has been used
Yes, we have some hero shots, but the library is fairly small
No, not enough to support regular social media posting
If you do not have many images for social media postings, how much is your stock photography budget?
Are there people in your organization that can provide imagery?
Yes but we haven't asked
No, but we can ask
Is your product a beverage-alcohol product?
Do you currently advertise on any social media platforms?
No, we do not advertise on social media platforms and do not want to
No, we do not advertise on social media platforms but would like to start
What is your current social media advertising budget?
Less than $100/month
If your current advertising budget is more than $1000/month, how much are you spending?
Blogging: what is your posting frequency?
We do not have a blog
Less than 2x/month
Do you run promotions? (Contests, sweepstakes, giveaways)
Yes, we've run one once
No, but we want to start
No, we're not interested in promotions at this time
How do you collect/create content today?
What types of content work well for your brand?
What types of content do you love?
What types of content do you avoid?
Is there anything else you'd like to share with us?