Investing in Photography for Your Winery
Shot for Urban Cork, Medford, OR
Having fresh photography at the ready for your winery is crucial. You always need it, right? Here are some scenarios you are most likely familiar with, but maybe you haven’t thought that deeply about them…
You struggle to post social media content because you don’t have a photo to support what you want to share.
A journalist is writing a Mother’s Day article and wants to include wineries in your region that produce Rose. You produce Rose. You only have a bottle shot to send. You don’t have a styled Mother’s Day-esque image that could be the hero image of this article. Your competition does. They make the header & share image.
Your website has winter-heavy imagery. As we move into Spring, you need a refresh. You don’t have many images that are Spring-y.
One photo shoot per quarter could be the perfect solution to these challenges. Or maybe, for your business, two large lifestyle shoots per year is the way to go. Or maybe you need someone to pop in every other week to capture what’s happening at the winery, editorial-style, capturing what’s happening around the property that day, not overly styled. Or maybe you need some studio imagery to showcase your product, styled perfectly to match your vision.
Whatever the solution, or a combination of many of these, your winery needs imagery. Your team needs the visual assets to support their storytelling, whether that’s through social media, the press, your website, your sales teams on the ground or your marketing team through POS and wine club materials.
